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White Label Reviews (ProspectWise)
Reputation management platform for small businesses
Ruby on Rails ReactJS PostgreSQL AWS Lambda Apollo GraphQL Redis
Overview
White Label Reviews is a reputation management platform built at ProspectWise, providing small businesses with enterprise-level tools at an affordable price point. Designed for agencies and consultants who serve multiple clients.
My Contributions
- Spearheaded the maintenance of a robust Ruby on Rails application handling over a million daily requests
- Developed greenfield features, collaborating closely with the CTO on planning, architectural design, and implementation
- Managed partner relationships, communicating with external stakeholders to elicit key requirements for product enhancements
- Translated stakeholder requirements into actionable features, bridging business needs and technical implementation
- Diagnosed and addressed memory leaks, maintaining application health
- Achieved a 50% improvement in response time through performance optimization
- Built microservices on AWS Lambda for testing and reporting
- Developed ReactJS applications with MobX, Redux, and Apollo/GraphQL
- Wrote SQL queries for reporting and analytics
Key Features
- Automated Review Requests: SMS and email campaigns to collect reviews from customers
- Multi-Platform Aggregation: Pull reviews from Google, Yelp, Facebook into one dashboard
- Customizable Widgets: Embed review carousels on client websites
- Analytics Dashboard: Track review velocity, sentiment trends, and response rates
- White-Label Branding: Full customization for agencies to resell under their brand
Technical Highlights
- Ruby on Rails backend handling millions of daily requests
- ReactJS frontend with MobX and Apollo/GraphQL state management
- Background job processing with Sidekiq for review syncing
- AWS Lambda microservices for testing and reporting
- Multi-tenant architecture for agency use cases
- Performance optimizations resulting in 50% response time improvement